To begin with, you have already got understanding that insurance website is strict need-to-know basis. Because you know that the average income for a business with a website is 30% more a year than a business without a website. To be more precise nowadays all kind of services need to be on-line.
Let’s start with theory.
If someone visits your business website, they want to solve some specific problems and choose fitted services. And it’s your website job to help them stay with you. Your website acts as a portal so clients can learn more about your business and services and determine if they want to do deal with you.
Doubtless, that without any of the following 5 pages, your clients can not find your mortgage, real estate and insurance Business.
Page № 1: Your Homepage.
Here we start by considering the questions.
Is it easy to navigate? I mean can someone find all needed information easily? Are the most important links “above the fold” so no one has to scroll down to find them? Any calls-to-action? Contact information?
Now let’s look at things from the customer’s perspective.
The less time I spend navigating your page and trying to find the relevant information, the better. It is undeniable that a video or even a basic message with a clear call-to-action headline can help me to understand how you can help me as your client. While when your website have a giant rotating photo slideshow with various animated messages and no clear call-to-action, along with a barrage of text and navigation links on your homepage make me crazy and I with pleasure close such website.
Answer the questions above.
How to fix it?
Remember that visitors as usually want to look around before giving out their email for your newsletter, or filling out the form on one of your landing pages.
Build a sense of trust and legitimacy with your target audience.
Page № 2: Your landing page.
What is it?
A landing page is the “entrance” for your leads. I mean, it’s the primary area of your website that you want people to see and click into. It is a dedicated page designed specifically for a type of your insurance visitors, and it is void of any competing information and navigation to outside pages or links.
Say the truth, a landing page for your website can accelerate how many leads you capture each month faster than you can imagine.
So let’s redesign and optimize the following points by answering the question below:
Does your landing page include some sort of information that approve your security or trust to the visitor?
- Email capture.
Why should someone put in their contact info?
How do you think your call-to-action button should be only big and bold?
Or should it include compelling information to create a desire to click on it?
Is it obvious where the call-to-action is? Is it obvious what your offer is? Is the page simple? Does the form engage people, or scare them off?
These visual points may seem like small tweaks, but be sure they are able to make great influence on how many visitors convert into legitimate customers.
How you can get that they are necessity? Easily! For this you should use A/B testing. It is a essentially an experiment or even method of comparing two versions of a webpage against each other to determine which one performs better. After measuring the impact that these visual points have on your metrics, you can ensure that every change produces positive results.
Page № 3: About yourself.
We cannot ignore the fact that some visitors are curious about you and your company and services during website visiting. That’s why the About page comes in. It is an opportunity to separate yourself from all of other companies they have seen before.
What you should write?
Clarify why you are here. Include any relevant information about how you got into the business and what you’ve been able to do since then. Tell about your experience, accomplishments, even examples of how you’ve helped clients in the past.
Use video about your target, colorful pictures, photo, explain diagrams and tables.
Be honest, intelligible and attractive. And of course you must convince your visitors that you’re trustworthy.
Page № 4: Your customer reviews page.
There is amazing statistics, that as much as 88% of people trust online reviews they read. So the more you can do to boost the credibility of this page, the better.
Ask for as many feedbacks as possible.
Use pictures or even video of customers (with their permission) whenever possible.
Page № 5: Your mobile version.
In 2017, your website needs to be mobile responsive—meaning it looks great and conforms to any size mobile device.
Perhaps we should also point out the fact that there is no any reason that your website can’t be viewed from a tablet or a phone. I am sure you don’t want to lose near 40-60%+ of your visitors and potential clients.
Notice that nowadays more and more people turning to mobile surfing for their daily needs — even when it comes to mortgage, real estate, and insurance.
Thus, Fortifier confirms the idea that if you want to make sales via your website, you should show all needed information and of course make an offer.
Use our 5 pieces of advice and walk with a firm tread on your way to boosting your conversions and attracting even more clients to your insurance business.